LCB Profile
Dennis Howard
Dean
Office phone: 541-346-3352
E-mail: dennish@lcbmail.uoregon.edu
Department: Office of the Dean
Office: 350A Lillis
Degree History
Ph.D., Oregon State University, 1975
M.S., University of Illinois, 1968
B.A., University of Oregon, 1966
Previous Academic Positions:
Marketing Department Head, Lundquist College of Business, University of Oregon, 2005-2008
Academic Coordinator, James H. Warsaw Sports Marketing Center, Lundquist College of Business, University of Oregon, 1998-2005
Professor and Head of Graduate Program in Sport Management, College of Education, The Ohio State University, 1992-1997
Professor and Graduate Coordinator, College of Human Development and Performance, University of Oregon, 1989-1991
Associate Director, Oregon Tourism Institute, 1987-1990
Research/Teaching Awards:
Harry R. Jacobs Professional Service Award, Lundquist College of Business, University of Oregon, 2008
Undergraduate Teaching Award, Lundquist College of Business, University of Oregon, 2007 and 1999
James F. Reinmuth M.B.A. Teaching Excellence Award, Lundquist College of Business, University of Oregon, 2005
Philip H. Knight Professor of Business, Endowed Chair, Lundquist College of Business, University of Oregon, 2005
Harry R. Jacobs Distinguished Teaching Award, Lundquist College of Business, University of Oregon, 2002
Charter Research Fellow, North American Society for Sport Management, Virginia Beach, VA, 2001
Distinguished Colleague Award, National Recreation and Park Association, Miami, Florida, 1998
Earle F. Zeigler Lecture Award, North American Society for Sport Management, Buffalo, New York, 1998
Charles K. Brightbill Outstanding Graduate Award, University of Illinois, College of Applied Life Sciences, 1997
Professional Leadership Positions:
Chair, M.B.A. Revision Committee, Lundquist College of Business, University of Oregon, 2007-2008
Member, Faculty Senate Subcommittee on Arena Financing, University of Oregon, 2007-2008
Co-Chair, University Strategic Housing Committee, University of Oregon, 2006-2008
Member, University NCAA Recertification Committee, University of Oregon, 2006-2008
Member, Executive Council, Lundquist College of Business, University of Oregon, 2005-2008
Editor-in-Chief, International Journal of Sport Finance, 2004-2008
Editorial Board, International Journal of Sports Marketing & Sponsorship, 1997-2008
Editorial Board, Journal of Sport Management, 1993-2006
Fellow, North American Society for Sport Management, 2001
Co-Chair, Campus Campaign, College of Education, The Ohio State University, 1997
Member (elected), Faculty Council, College of Education, The Ohio State University 1995-96
Secretary/Treasurer, Academy of Leisure Sciences, 1988-1990
President, Oregon Park and Recreation Society, 1987
Board of Directors, Society of Park and Recreation Educators, 1980-1982
Recent Publications
"Winning Does Matter: Patterns of Giving to Athletic and Academic Programs at NCAA Division I-AA and I-AAA Institutions," Sport Managment Review, 2008 (with J. Stinson)
The Business of Sport. 3 vols. Westport, CT: Praeger Publishers, 2008 (with B.R. Humphreys).
"Athletic Success and Private Giving to Athletic and Academic Programs at NCAA Institutions," Journal of Sport Management, Vol. 21, No. 3, p. 237-266, 2007 (with J. Stinson)
"Are the Lessons of Moneyball Applicable beyond Baseball," International Journal of Sport Finance, Vol. 2, No. 4, p. 175-176, 2007 (with B. Gerrard)
"Beyond the Social Science Citation Index," In Making a Difference in Academic Life. D. Dustin and T. Goodale, eds., State College, PA: Venture Publishing, Inc., 2007
"Asset-Backed Securitizations and Sport Facility Financing.," International Journal of Sport Management, Vol. 9, No. 4, p. 34-42, 2005 (with T. DeSchriver)
"Tactics Used by Sports Organizations in the United States to Increase Ticket Sales.," Managing Leisure, Vol. 9, p. 87-95, 2004 (with J. Crompton)
Financing Sport. 2nd Ed. Morgantown, WV: Fitness Information Technology, Inc., 2004 (with John L. Crompton).
"Financing Major League Sports Facilities: Status, Evolution, and Conflicting Forces," Journal of Sport Management, Vol. 17., No.2, p. 156-184, 2003 (with J. Crompton)
Biography
Dennis Howard has been connected to the University of Oregon for more than forty years since graduating with a B.S. in 1966. He served on the UO faculty on two separate occasions before joining the Lundquist College of Business as a professor of sports business with the Warsaw Sports Marketing Center in 1997. Just prior to joining the college, he served six years as the director of the graduate program in sport management at Ohio State University. He has also been a faculty member at Texas A&M and Pennsylvania State University.
Considered the leading authority on sports finance, Howard has authored three books and more than 100 articles in sports and leisure management and marketing publications. Most notably, his book Financing Sport (coauthored with John L. Crompton) pioneered the application of business and financing principles to the sports industry.
In addition to his scholarly achievements, Howard is an accomplished and respected teacher that always puts students first. He initiated the college’s ties to the Pacific Rim, helping to launch the first sports business program in China at Fudan University and playing a leading role in the college’s Engaging China initiative, which gives students real-world insights into business in China through annual study tours to Beijing and Shanghai. Moreover, his dedication and service to the university have been essential to improving and evolving the education and quality of life that define the University of Oregon.
Professionally, Howard has actively engaged with industry, bringing his extensive knowledge, keen insights, and connections to bear while serving as a consultant to key sports franchises, companies, and markets. He is a go-to source for media seeking insights into sports business, and he is among the most quoted and cited authorities at the University of Oregon. Prior to his academic career, Howard held management roles in municipal government in Oakland and Mountain View, California.
