Sports Business offers students a chance to develop their skills for a career in the $350 billion dollar global sports marketplace. Whether working on new product initiatives at Nike, negotiating sponsorship deals for a Fortune 500 company, or implementing fan development programs for a professional team, graduates find themselves at the center of a high-profile industry where passion for sports only takes you so far. With faculty considered leaders in their field and out-of-classroom experiential learning opportunities provided by the Warsaw Sports Marketing Center, students can combine their passion for sports with professional training unmatched by any other sports business program in the world.
Additional Ways to Prepare for a Career in Sports Business:
Our students understand classroom training is just one piece of the overall sports business program offered at the Lundquist College of Business. Founded in 1993, the Warsaw Sports Marketing Center provides students a variety of ways to gain experience and insight in the industry prior to graduation. The Center holds several events throughout the year to educate students about the sports business industry. The Center attracts leading industry executives to speak on campus, runs the annual Women in Sports Business Symposium, and utilizes students to put on a 3-on-3 charity basketball tournament each spring.
Warsaw Sports Business Club:
Open to all students, the club plans events and activities to expose its members to different areas of the sports business. Through industry speakers, field trips and events, students can learn about career opportunities, network with other students, and industry contacts and gain resume-quality experience while still in school.
Internships:
Every year, dozens of students gain valuable experience working for companies like Nike, Adidas, Peter Jacobsen Productions, and the Portland Trailblazers.
For more information about the sports business program, please visit the Warsaw Center in 445 Lillis or visit our website at www.warsawcenter.com
Requirements:
MKTG 390
Marketing Research
SBUS 450
Sports Marketing
And 2 of the following 3 courses:
SBUS 452
Sports Sponsorship
SBUS 453
Law & Sports Marketing
SBUS 455
Financing Sports Business
Strongly recommended in addition to the above requirements:
MKTG 490
Marketing Strategy- Pre-reqs:
MKTG 390 and MKTG 420
or
MKTG 390 and SBUS 452
Course Descriptions:
MKTG 390 Marketing Research (4). Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical analysis, and communication of results. Pre-req: Major status and MKTG 311
SBUS 450 Sports Marketing (4). Essentials of effective sports marketing. Includes research, segmentation, product development, pricing, licensing, and communication channels such as advertising, sales promotion, and publicity. Pre-req: Major status and MKTG 311
SBUS 452 Sports Sponsorship (4). Detailed consideration of the relation between sports and corporate sponsorship programs. Focuses on alignment marketing, sponsor value, and sponsorship evaluation. Pre-req: Major status and SBUS 450
SBUS 453 Law and Sports Marketing (4). Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues. Pre-req; Major status and SBUS 450
SBUS 455 Financing Sports Business (4).Comprehensive examination of traditional and innovative revenue acquisition methods available to sports organizations. Topics include capital financing, joint ventures, ticket sales, concession operations and fund raising. Pre-req: Major status and SBUS 450
Strongly recommended in addition to the above requirements:
MKTG 490 Marketing Strategy (4). Capstone marketing course. Primary focus on developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability. Pre-req: MKTG 390 and (MKTG 420 or SBUS 452.)
The tentative 2007-2008 schedule for upper division Sports Business courses is:
